A girl places a poppy on a World War I memorial wall.
MCH logo

Bringing the country together in commemoration

WW100 website

WW100 logo

Client

Ministry for Culture and Heritage

Service

Website design and development

Client

Ministry for Culture and Heritage

Service

Website design and development

“The huge involvement by the general public is also testament to the work of organisations and communities everywhere who organised the more than 1,100 events and activities that were listed on the WW100 website”
Grant Robertson. Crop of photo by New Zealand Tertiary Education Union. CC-BY-SA 2.0. https://creativecommons.org/licenses/by-sa/2.0/deed.en
Grant Robertson, Associate Minister for Arts, Culture and Heritage

The Process

Three iterations

The WW100 site was designed by Boost and built in collaboration with the Ministry of Culture and Heritage’s internal development team.

We provided design, user experience and Drupal development on three iterations over three years as the site’s purpose and strategic direction changed as the centenary of World War 1 drew closer.

A girl places a poppy on a World War I memorial wall.

The Features

Intuitive browsing and searching

We designed the user experience and graphical elements of the ‘WW100 - 100 years ago today’ feature, presenting quotes from diaries, newspapers and letters dated 100 years ago today. The extracts are pulled from various sources and presented via twitter.

We used the DigitalNZ API to search multiple content providers from around New Zealand for WW100 content. The ‘Find WW100 content’ section gives users the ability to filter search results by media type and copyright permissions.

A selection of content from the WWII website shown on mobile devices.

The Impact

Focus on events creates huge engagement

As the 2015 commemoration activities drew closer, the site required a change to focus on upcoming commemoration events.

Using Eventfinder integration, we built an engaging events section. Users can find events by filtering content by category, region, location, year and recently added.

A 2019 Colmar Brunton survey showed that 93% of New Zealanders engaged in at least one First World War related activity or event.

The huge involvement by the general public is also testament to the work of organisations and communities everywhere who organised the more than 1,100 events and activities that were listed on the WW100 website,” said Associate Minister for Arts, Culture and Heritage Grant Robertson.

0 %

93

of Kiwis engaged with the centenary

A mockup showing WWII website content on a tablet and a mobile device.
Check out the WW100 website

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