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Nukulaelae Tuvalu Group performs at Pacific Arts Fono 2017. Photo by Raymond Sagapolutele.
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Multimedia arts resource helps Kiwis thrive

Community Arts Toolkit

Nukulaelae Tuvalu Group performs at Pacific Arts Fono 2017. Photo by Raymond Sagapolutele.
CNZ logo

Multimedia arts resource helps Kiwis thrive

Community Arts Toolkit

Client

Creative New Zealand

Service

Website design and development

Take a look

Community Arts Toolkit

Client

Creative New Zealand

Service

Website design and development

“A brilliant, essential resource”
Richard Benge
Richard Benge, Executive Director of Arts Access Aotearoa

The Impact

Building a strong and creative nation

Creative New Zealand’s Community Arts Toolkit Keteparaha Mō Ngā Toi Hapori is helping build a strong and prosperous New Zealand. An online best-practice guide, the Toolkit inspires and guides Kiwis to create successful community arts projects.

Strengthening arts in the community means that more people get more of the benefits that the arts can bring.

And more and more people recognise these benefits. As Jacinda Ardern said when she launched the New Zealanders and the Arts survey, Kiwis are “more likely than ever to believe the arts benefit our economy, our local communities, and our personal well-being. And we’re right to do so.”

Participation in the arts helps develop the connections, skills, jobs, cultural identity and knack for problem-solving that we need to succeed as a creative nation.

“The arts benefit our economy, our local communities, and our personal well-being”
Jacinda Ardern, Minister for Arts, Culture and Heritage
Pages from the Community Arts Toolkit
Jacinda Ardern launching the New Zealanders and the Arts survey.

The Goal

Inspiring and guiding community arts projects

The Toolkit gives artists, community groups, councils and others involved in community arts a practical set of tools and resources. Alongside these resources, the Toolkit highlights inspiring examples of successful projects, showing the kind of value they can create.

By following the guidance and resources, and the successful examples, community arts groups can create their own inspiring projects.

“We wanted anybody developing and delivering community arts projects to understand what best practice looked like, and to give them tools and resources to support that,” says Briar Monro, Arts Practice Director, Community & Youth at Creative New Zealand.

The Community Arts Toolkit web design and development on a laptop.
“A great resource for anyone developing a local project”
Carterton District Council

Bottom left: Nelson Fringe Festival 2017. Photography by Doug Brooks. Right: A Waka Odyssey, Wellington (2018), A Waka Odyssey Creative Team, New Zealand Festival and Te Āti Awa / Taranaki Whānui Iwi. Image courtesy of Jeff McEwan.

Bottom left: Nelson Fringe Festival 2017. Photography by Doug Brooks. Right: A Waka Odyssey, Wellington (2018), A Waka Odyssey Creative Team, New Zealand Festival and Te Āti Awa / Taranaki Whānui Iwi. Image courtesy of Jeff McEwan.

The Concept

What’s in the Community Arts Toolkit?

The Toolkit starts by setting out what is meant by community arts.

“Community arts are created by, with, and for a community. The community is actively involved in creating the art.”

It ranges from small local projects to huge cross-country collaborations like A Waka Odyssey.

The Toolkit features videos of Kiwis sharing their experiences and what they’ve learned taking part in community arts projects. Working hand in hand with these videos is a set of downloadable tipsheets detailing what makes a strong project. Plus there are links to local and international resources, funding guides and advice on where to find further support.

“A precious asset”
Arts Regional Trust

The Process

Gathering content from across the country

Much of the content came out of a road trip around the country.

“As we went around videoing people about community arts, we started getting really rich material on what made a good community arts project,” says Briar. “The depth of material and the expertise and generosity of the people we talked to … it was just brilliant,” Briar says.

With content and design concepts already in the can, Boost’s brief was to create an online Toolkit that was:

  • aligned with the resources designed so far

  • integrated with the rest of the Creative New Zealand website

  • an easy-to-use combination of video, text and downloads

  • accessible and engaging, with a strong visual presence

  • indicative of the diversity of community arts.

“Seeing the Boost team work together was really cool, because I’ve never seen web design work so well with development,” says Matt Allen, Digital & Visual Media Adviser at Creative New Zealand.

Bottom right: A children’s spoon carving workshop underway at the Rekindle workshop, at Te Matatiki Toi Ora Arts Centre, Christchurch – Rekindle is a recipient of a 2019 Arts Grant. Image: Johannes van Kan.

Bottom right: A children’s spoon carving workshop underway at the Rekindle workshop, at Te Matatiki Toi Ora Arts Centre, Christchurch – Rekindle is a recipient of a 2019 Arts Grant. Image: Johannes van Kan.

The Approach

Engaging with video

To ensure the Toolkit was engaging, visual and easy-to-share, it was built around the videos gathered on the road.

“We only had a tiny budget. We needed to be smart,” Briar says. “We had to think carefully about how we gathered and used the material to make sure we didn’t duplicate what was available elsewhere. And about what would actually reach people, what would people engage with, what would hook them in?”

“Once I saw the videos coming through it was like, “Wow, this is awesome!”,” says Matt.

“We only had a tiny budget. We needed to be smart”
Briar Monro
Briar Monro, Arts Practice Director, Community & Youth at Creative New Zealand
Icons designed for the Creative New Zealand Community Arts Toolkit and the menu that uses them viewed in a tablet.

The Result

Toolkit hits the mark

The Toolkit has been a hit with the target audience; arts groups and councils have welcomed it with open arms, and the videos have been hugely popular.

Not only have the videos received over 300,000 views on Facebook, but the numbers watching all the way through have been impressive, showing that viewers are finding them engaging and useful.

The Creative New Zealand team are very proud of the Toolkit’s potential to embed the arts in communities and improve the well-being of Kiwis.

“I still look at it and go, “That’s a really good, strong visual piece of work”,” says Briar. “It’s really engaging. I still feel really confident steering people towards it.”

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300000

Video views on Facebook

Left: Nukulaelae Tuvalu Group performs at Pacific Arts Fono 2017. Photography by Raymond Sagapolutele. Bottom right: Cuba Dupa 2019. Photography by Oliver Crawford

Left: Nukulaelae Tuvalu Group performs at Pacific Arts Fono 2017. Photography by Raymond Sagapolutele. Bottom right: Cuba Dupa 2019. Photography by Oliver Crawford

Check out the Community Arts Toolkit website

Set your project up for success with a free discovery workshop