There is no fold

By Nick Butler

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I really stand by this!

there-is-no-fold

I believe there is no fold and you shouldn’t really worry too much about how long your page is.

If you can be smart about it you should spend time with your customer to the point where they can be more convinced of your product. That’s where your call to action should be.

Check out this great post by Luke Wroblewski.

I think he nails it.

Link: There is no fold

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