The Ministry of Social Development is helping seniors stay strong and independent by stretching their dollars further. The SuperGold digital experience lets seniors find relevant savings regardless where they are.
Everyone who gets NZ Superannuation gets a SuperGold Card. The card gives them discounts, deals and free off-peak public transport. It’s a way the country thanks seniors for their contributions.
With sixty-nine percent of older people now online, and just over half owning a smartphone, MSD saw an opportunity to get more savings in front of more seniors by taking SuperGold digital.
The SuperGold digital experience is an integrated platform of mobile and web applications. Unlike the old website, it is accessible regardless of device or disability, and designed with mobile in mind.
The results have far exceeded expectations. To date, the SuperGold digital experience has seen 120,000 app downloads, 400,000 website visits and 2,000,000 page views, as Minister Martin reported in the SuperSeniors newsletter.